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Agency: Lipman Digital
Role: Freelance Art Direction // Animation Direction
Site experience for the new largest luxury residence in New York City. Optimized for tablet and iPhone, this HTML5/CSS site is for potential buyers to get information about the building in addition to viewing the aprtments virtually before they register and apply. Developed by Jack Lenehan for Lipman.
BlueCross BlueShield
Agency: TAXI
Role: Creative Concept Direction // Art Direction
Including three websites and a mobile application, this, cross-media platform created identifiable and likeable
branding for a healthcare provider for the first time evcr in anticipation of the coming, industry-shattering reform.
Samsung.com
Agency:DIGITAS
Role: Associate Creative Director
Designed and Developed various aspects of the overall redesign for samsung.com. Led teams on everything from overall site UI and visual navigation to content and affinity initiatives therein.
LendingTree sought us out for a unique and fresh new look. What we found was that the online world was saturated with lenders all offering similar rates. Our solution? Set LendingTree apart by making them the most definitively honest option out there.
IBM "A Smarter Planet"
Agency: DIGITAS
Role: Creative Direction
Branding: Landor Associates
Led internal teams tasked with implementing site design and online branding for IBM's "A Smarter Planet" innitiative. Worked closely with IBM's internal digital team and Landor's branding team.
Headroom Banner Campaign
Agency: leisuretheory
Role: Creative Direction
They wanted? Banner advertising aimed at advertising people. What we did? We mocked banners outright, but ours actually garnered twice as many clicks as any other ads running at the time. Talk about a bit of f***ing irony.
WGC GameQuest
Agency: DIGITAS
Role: Associate Creative Director
We were asked to pitch a site design for the well-known WCG show, GameQuest. The site would feature content for the show by the same name as well as sections related to a large number of the show’s other games. To enrich the user’s experience, a forum, Tips & Tricks section, and live chat were also proposed.
While on contract with Deep Focus as a Senior Art Director, I concepted and designed the campaign surrounding the DVD release of the this installment of the Resident Evil franchise. The campaign included a site for the DVD, a series of rich media banners driving users to the site and an email blast.Additionaly, I created original art work which dictated the look and feel of the campaign.
Alien Vs. Predator: Requiem DVD Release Site "Autopsy" Game Pitch Agency: Deep Focus
Concepted and designed an interface for a game in which the user disects various creatures from the Alien Vs. Predator Requiem film for the DVD release this spring. Users must locate and remove various foreign elements from carcuses and then solve the mystery of their deaths. Contracted as a Senior Art Director at Deep Focus.
Murmur Flyer and Logo Design
Art direction and design for a weekly NYC acoustic event.
Gargoyle
Agency: Deep Focus
While on contract with Deep Focus as a Senior Art Director, I created pitch graphics for various web games as well as experiences for the popular book. On the left is a concept for an artist's sketchbook containing user-based artwork of their interpretation of elements of the book.
While pitching creative for Samsung's consumer electronics division, I was asked to create a series of concept graphics to articulate our proposed creative work.
Samsung Medal Mania Sweepstakes
Agency: DIGITAS
Role: Associate Creative Director
On the Samsung account I refined the online engagement and led a team that designed the acquisition materials, including banners, hidden medals and more. The promotion was a big success for Samsung Mobile and received lots of coverage and acclaim in the press.
DIGITAS B2B Cards
Agency: DIGITAS
Role: Associate Creative Director and Art Director
For an important IBM pitch, I was asked to create clean, simple, elegantly designed cards for the core members of the project. The design was later adopted for all members of the B2B team at DIGITAS.
Samsung LED
Agency: DIGITAS
Role: Associate Creative Director
Created a series of visuals and mood boards as part of a comprehensive pitch that, ultimately, won us the business for the remainder of 2009 into 2010.
Art Direction. Designed a logo and site for Loud Records MC Battle and community hip hop site pitch.
Samsung Instinct
Agency: Digitas
Production: Bajibot Role: Associate Creative Director
Led the design for the Samsung Instinct site for Samsung, North America and directed an outside 3D team in the build. In addition to the site, I also led the creative for the entire online campaign, which included a game experience in a rich media banner.
Samsung Glyde
Agency: Digitas
Production: Bajibot
Role: Associate Creative Director
I led an internal design team and 3D team in building the Samsung Glyde site for Samsung STA, North America. In addition to the site, I led the creative for the entire online campaign, which included a "Space Invaders" game in a rich media banner.
During discussions with Deep Focus, I proposed a redesign that would focus on clients and work. Given the climate at the time, they weren't ready to pursue an over haul of their site. The work was enjoyed and appreciated, and despite it not moving forward, the experience was invaluable. Determing priority, structure and usabilty on a site of this size was an excellent exercise.
While on contract with Deep Focus as a Senior Art Director, I worked on the design for the Stop-Loss teaser site. Adhering to the dirty, grungy style dictated by the key art, I created additional graphics for the video player and other elements as well.
uDate.com site pitch
Contracted as a Senior Art Director at HANFT Raboy I concepted and designed homepage comps to pitch to the British dating service, uDate.
Logo/Title Treatment Animation
Agency: Deep Focus
While on contract with Deep Focus as a Senior Art Director, I created a logo and title-treatment storyboards for a faux TV show animation that was part of a pitch.
Samsung "Bring It On"
Agency: DIGITAS
Creative Director: Nikos Sola
Copy Writer: Juliette Avila
Lead Design: Bil Chamberlin
Senior Designer: Kevin McCaul
Photographer: Mikkel Vang
We were asked by Samsung North America to pitch concepts for a campaign to market their internationally successful home appliance product line in the US marketplace, where they were virtually unknown. We won the pitch and developed a digital campaign that included Rich Media units, standard flash banners, promotions, media partnerships, samsung.com banners and more. In addition, we shot original photography for the campaign.
Break Into the Music Identity
Identity pitch for a music festival project designed to help college students get into the music business.
aLoft teaser site pitch
As an Art Director at RDA International I concepted and designed a teaser site to promote the launch of W's latest hotel "aLoft". The concept centered around the notion of heavenliness and aLoft being a cut above the rest. The demo was built by Cully Hartnett.
While on contract with Deep Focus as a Senior Art Director, I created the orginal art work for the main menu of the new Guiding Light TV soap opera web site. It consisted of composite artwork for a ficticious town in which the the series is set. If you click through the comps, you can view the progression as the composite dveloped.
Art Direction for the production of a series of banners while on contract with Visual Goodness. The banners feature sophisticated levels of interaction including out-of-banner tracking. Creative Direction, Mark Rosal. 3d by Vincent Mei. Producer, Agi Szelestey.
MsDonald's Go Active Redesign
Agency: Marsteller
Art Direction for the the redsign of McDonald's" Go Active" web site. The creative took a playful leap, aiming at a younger audience and their families. In the end, the demographic was innaccurate and a different, older tone prevailed.
Leisure Theory Promotional Poster
Promotional Poster and inspiration for a small line of leisure theory t-shirts.
Imperia Site Pitch
Agency: RDA International
Original concepts pitched to Imperia. Also developed animation for the final online version.
Starwood Hotels: Centralized Marketing Delivery Conference Animation
Agency: RDA International
Production: Tronic Studio
Art directed the creative and managed the production team.
Splinter Cell IV: Sweepstakes Game Site
Agency: RDA International
Clients: NIVEA for Men, Norelco & Ubisoft
Art direction, animation and design for Splinter Cell IV sweepstakes game. Users solve an agent assination mystery game and enter to win prizes in a sweepstakes. Site also features Splinter Cell IV game content and information.
Art direction for the production of the 800thecard.com,"Meet Ellen's Animals" microsite, while on contract with Visual Goodness. Creative Direction, Mark Rosal. 3D/Compositing, Vincent Mei.
"77 spaces" Print Series
Art direction and design for a medium format three piece print serires.