21 Senses

Agency: Leisuretheory
Role: Creative Direction // Design

Designed art work for 21 Senses debut album entitled, Emperor.

View Site
View Artwork






one57

Agency: Lipman Digital
Role: Freelance Art Direction // Animation Direction

Site experience for the new largest luxury residence in New York City. Optimized for tablet and iPhone, this HTML5/CSS site is for potential buyers to get information about the building in addition to viewing the aprtments virtually before they register and apply. Developed by Jack Lenehan for Lipman.

View Site
View Screenshots






BlueCross BlueShield

Agency: TAXI
Role: Creative Concept Direction // Art Direction

Including three websites and a mobile application, this, cross-media platform created identifiable and likeable branding for a healthcare provider for the first time evcr in anticipation of the coming, industry-shattering reform.

View Comps







Tassimo "Brewbot"

Agency: 360i
Role: Associate Creative Director

Created design style to be used for the Tassimo Brewbot "Pot for a Bot" facebook promotion and event.

View Comps







Samsung "Soundtracks"

Agency: DIGITAS
Role: Associate Creative Director

Geo-tagged music service for mobile devices.

View Work







Samsung.com

Agency:DIGITAS
Role: Associate Creative Director

Designed and Developed various aspects of the overall redesign for samsung.com. Led teams on everything from overall site UI and visual navigation to content and affinity initiatives therein.

View site
View screenshots






Oscar & Bond
"Logo and Identity"
Agency: leisuretheory
Role: Creative Director

Developed branding, logo and identity for high-end, lifestyle consultancy company.







LendingTree
"Fluff Campaign"
Agency: leisuretheory
Role: Brand Strategy // Creative Direction

LendingTree sought us out for a unique and fresh new look. What we found was that the online world was saturated with lenders all offering similar rates. Our solution? Set LendingTree apart by making them the most definitively honest option out there.

Download Presentation PDF 1.7Mg (Recomended)
ViewPresentation







Chip's Ahoy "Facebook"
Agency: 360i
Role: Art Direction

Created a facebook page. Blah, blah, blah. That aside, I'm sort of hungry suddenly. You?

View Page







Smirnoff "Email Templates"
Agency: 360i
Role: Art Direction

Created an email template. And now, I'm thirsty.

View Templates








Igtnition One "Email Templates"

Agency: 360i
Role: Art Direction

I'm not sure there's much to say for an email template. But it looks pretty, doesn't it?

View Comps







Gevalia "Swedenism Pitch"

Agency: TAXI
Role: Creative Concept Direction // Digital Strategy // Art Direction

Designed and developed strategy for cross-media "Swedenism" campaign, including a Facebook game, rich media and other promotions.

View Work








IBM "A Smarter Planet
"
Agency: DIGITAS
Role: Creative Direction
Branding: Landor Associates

Led internal teams tasked with implementing site design and online branding for IBM's "A Smarter Planet" innitiative. Worked closely with IBM's internal digital team and Landor's branding team.

View Site





Headroom Banner Campaign

Agency: leisuretheory
Role: Creative Direction

They wanted? Banner advertising aimed at advertising people. What we did? We mocked banners outright, but ours actually garnered twice as many clicks as any other ads running at the time. Talk about a bit of f***ing irony.

View Work







WGC GameQuest

Agency: DIGITAS
Role: Associate Creative Director

We were asked to pitch a site design for the well-known WCG show, GameQuest. The site would feature content for the show by the same name as well as sections related to a large number of the show’s other games. To enrich the user’s experience, a forum, Tips & Tricks section, and live chat were also proposed.

View Comps






Soprano's Ultimate Hits Game
Agency: Deep Focus

Contract ACD/AD at Deep Focus. We created a "Solve the Hits" game for the HBO show, The Sopranos.

Visit site






Resident Evil: Extinction

Agency: Deep Focus

While on contract with Deep Focus as a Senior Art Director, I concepted and designed the campaign surrounding the DVD release of the this installment of the Resident Evil franchise. The campaign included a site for the DVD, a series of rich media banners driving users to the site and an email blast.Additionaly, I created original art work which dictated the look and feel of the campaign.

View email
View site






Alien Vs. Predator: Requiem DVD Release Site "Autopsy" Game Pitch
Agency: Deep Focus

Concepted and designed an interface for a game in which the user disects various creatures from the Alien Vs. Predator Requiem film for the DVD release this spring. Users must locate and remove various foreign elements from carcuses and then solve the mystery of their deaths. Contracted as a Senior Art Director at Deep Focus.







Murmur Flyer and Logo Design
Art direction and design for a weekly NYC acoustic event.






Gargoyle

Agency: Deep Focus

While on contract with Deep Focus as a Senior Art Director, I created pitch graphics for various web games as well as experiences for the popular book. On the left is a concept for an artist's sketchbook containing user-based artwork of their interpretation of elements of the book.








Samsung Consumer Electronics Pitch Graphics
Agency: DIGITAS
Role: Associate Creative Director

While pitching creative for Samsung's consumer electronics division, I was asked to create a series of concept graphics to articulate our proposed creative work.


View Comps






Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player



Samsung Medal Mania Sweepstakes
Agency: DIGITAS
Role: Associate Creative Director

On the Samsung account I refined the online engagement and led a team that designed the acquisition materials, including banners, hidden medals and more. The promotion was a big success for Samsung Mobile and received lots of coverage and acclaim in the press.

View Work








DIGITAS B2B Cards
Agency: DIGITAS
Role: Associate Creative Director and Art Director

For an important IBM pitch, I was asked to create clean, simple, elegantly designed cards for the core members of the project. The design was later adopted for all members of the B2B team at DIGITAS.









Samsung LED
Agency: DIGITAS
Role: Associate Creative Director

Created a series of visuals and mood boards as part of a comprehensive pitch that, ultimately, won us the business for the remainder of 2009 into 2010.

View Comps









Loud Records MC Battle Community Site Pitch
Agency :Light Switch Advertising

Art Direction. Designed a logo and site for Loud Records MC Battle and community hip hop site pitch.






Samsung Instinct
Agency: Digitas
Production: Bajibot
Role: Associate Creative Director

Led the design for the Samsung Instinct site for Samsung, North America and directed an outside 3D team in the build. In addition to the site, I also led the creative for the entire online campaign, which included a game experience in a rich media banner.

Visit Archived Site






Samsung Glyde
Agency: Digitas
Production: Bajibot
Role: Associate Creative Director

I led an internal design team and 3D team in building the Samsung Glyde site for Samsung STA, North America. In addition to the site, I led the creative for the entire online campaign, which included a "Space Invaders" game in a rich media banner.

Visit Site






Deep Focus Redesign Pitch
Agency: Deep Focus

During discussions with Deep Focus, I proposed a redesign that would focus on clients and work. Given the climate at the time, they weren't ready to pursue an over haul of their site. The work was enjoyed and appreciated, and despite it not moving forward, the experience was invaluable. Determing priority, structure and usabilty on a site of this size was an excellent exercise.

View comp






Stop-Loss Teaser Site
Agency: Deep Focus

While on contract with Deep Focus as a Senior Art Director, I worked on the design for the Stop-Loss teaser site. Adhering to the dirty, grungy style dictated by the key art, I created additional graphics for the video player and other elements as well.

View comp
View site






Discover Cards Jumbotron Animations
Agency: Visual Goodness
Client: Discover Card

Art Direction. Designed and animated two 15-second New Year's Eve animations for the Times Square jumbotron.

View animation 1 (qt. 2.2 mg)
View animation 2 (qt. 0.7 mg)






Desolate
Commissioned print. 22" x 15" cmyk.





uDate.com site pitch

Contracted as a Senior Art Director at HANFT Raboy I concepted and designed homepage comps to pitch to the British dating service, uDate.






Logo/Title Treatment Animation
Agency: Deep Focus

While on contract with Deep Focus as a Senior Art Director, I created a logo and title-treatment storyboards for a faux TV show animation that was part of a pitch.






Samsung "Bring It On"
Agency: DIGITAS
Creative Director: Nikos Sola
Copy Writer: Juliette Avila
Lead Design: Bil Chamberlin
Senior Designer: Kevin McCaul
Photographer: Mikkel Vang

We were asked by Samsung North America to pitch concepts for a campaign to market their internationally successful home appliance product line in the US marketplace, where they were virtually unknown. We won the pitch and developed a digital campaign that included Rich Media units, standard flash banners, promotions, media partnerships, samsung.com banners and more. In addition, we shot original photography for the campaign.

View Work










Break Into the Music Identity

Identity pitch for a music festival project designed to help college students get into the music business.





aLoft teaser site pitch

As an Art Director at RDA International I concepted and designed a teaser site to promote the launch of W's latest hotel "aLoft". The concept centered around the notion of heavenliness and aLoft being a cut above the rest. The demo was built by Cully Hartnett.

View flash






Guiding Light
Agency: Deep Focus

While on contract with Deep Focus as a Senior Art Director, I created the orginal art work for the main menu of the new Guiding Light TV soap opera web site. It consisted of composite artwork for a ficticious town in which the the series is set. If you click through the comps, you can view the progression as the composite dveloped.

View artwork
View site






Roc's New Generation Tour & Sweepstakes Site

Designed and built online campaign for "Roc's New Genertaion Tour & Sweepstakes" on BET.COM.

View flash






BET Discover Music: dwele

Designed and built online campaign for dwele's "Discover Music" on BET.COM.

View flash






BET TRANSMISSION: Lil' Kim
Designed and built online campaign for Lil' Kim's "Transmission" on BET.COM.

View flash






"Black Asia" Site Pitch
Creative Direction and design for NYC-based hip-hop group, "Black Asia."






BET TRANSMISSION: Trina
Designed and built online campaign for Trina's "Transmission" on BET.COM.

View flash






Trina's Live the Glamorest Life Contest Site

Designed and built online campaign for "Trina's Live the Glamourest Life Contest" on BET.COM.

View flash






LoJack Interactive Pitch (homepage, secondary page, logo animation)
Agency: Merkley + Partners
Art Direction, design and animation for tissue session.

View animation






"I disintegrate" Commisioned Print
Commisioned to create a large print for a recording studio.






MOTOCROSS MANIA 3 Game Site
Designed and built 2k Games' "MOTOCROSS MANIA 3" official game site

Visit site






Leisure Theory Print Series & Site
Created a series of large format prints and built a site to showcase the work.

Visit site






Intel Banners
Agency: MRM
Production: Visual Goodness

Art Direction for the production of a series of banners while on contract with Visual Goodness. The banners feature sophisticated levels of interaction including out-of-banner tracking. Creative Direction, Mark Rosal. 3d by Vincent Mei. Producer, Agi Szelestey.






MsDonald's Go Active Redesign
Agency: Marsteller

Art Direction for the the redsign of McDonald's" Go Active" web site. The creative took a playful leap, aiming at a younger audience and their families. In the end, the demographic was innaccurate and a different, older tone prevailed.







Leisure Theory Promotional Poster
Promotional Poster and inspiration for a small line of leisure theory t-shirts.






Imperia Site Pitch
Agency: RDA International

Original concepts pitched to Imperia. Also developed animation for the final online version.

View Work: Version 1 | Version 2






SONY SXRD Site
Agency: RDA International

Designed and built a site for Sony's high definition projector.

View archived site






Rush Mobile Logo & Site Pitch
Original concepts pitched to Rush Mobile. Animation work for final online version.

View animation






Nivea for Men Minisite
Agency: RDA International

Designed and built a minisite showcasing Nivea for Men's line of bathroom products.

View archived site






Sony Cinealta Site Pitch
Agency: RDA International

Original concepts pitched to Sony for their high definition line of filmaking equipment.






NIVEA Age Defying Moisturizer Minisite

Agency: RDA International

Designed and developed a minisite showcasing "Age Defying Moisturizer Lotion," mirroring the aesthetics of the TV campaign.

View version 1 (archived)
View site






W Hotels "White Card" Creative
Agency: RDA International

Developed the concept and creative for the W Hotels' premier "White Card" service site. Site was produced at RDA.

View site






Starwood Hotels: Centralized Marketing Delivery Conference Animation

Agency: RDA International
Production: Tronic Studio
Art directed the creative and managed the production team.

View animation (qt. 3.4 mg)






Starwood Hotels: Starwood Preffered Guest Conference Animation
Agency: RDA International
Production: Eyad

Art directed the creative and managed the motion graphics artist.






Invisible Circus Site
Designed and built artists' site..

Visit site






J River Windows Media Player Skin
Designed a window's media player skin for a J River online music initiative.






BET Spring Bling Minisite
Designed and built a minisite for BET's Spring Bling week in Florida.

View archived site






NCBA Newsletter
Agency: Marsteller

Designed a "home cooking" - themed newsletter for the National Cattlemen's Beef Association.






McDonald's Trivia Game
Agency: Marsteller

Designed and built a trivia game for McDonald's GoActive site.

Play game







Old Navy's flipahead.com
Agency: Marsteller

Worked on initial concepts and developed icons, backgrounds and animations for both the final site and the mixer game.

View site






"Eye Didn't Know That" Exhibit Kiosk & Site

Agency: Marsteller

Designed and built the children's science museum interactive kiosk exhibit and its online component for Transitions-brand lenses.

Visit site
Viewexhibit - As shown on Baltimore FOX45 News
Download video






Splinter Cell IV: Sweepstakes Game Site
Agency: RDA International
Clients: NIVEA for Men, Norelco & Ubisoft

Art direction, animation and design for Splinter Cell IV sweepstakes game. Users solve an agent assination mystery game and enter to win prizes in a sweepstakes. Site also features Splinter Cell IV game content and information.

View site






Leisuresquad Site
Art direction and design. Personal site showcasing artwork inspired by the format that new media and the internet provide.

View site






Inamorata Flyer and Logo Design
Art direction and design for Playlist Music Group's event, "inamorata."






L.E.S. LIVE Logo Design
Art direction and design for Playlist Music Group's weekly NYC rock event.






AMEX, 800thecard.com: Meet Ellen's Animals
Agency: Digitas
Production: Visual Goodness

Art direction for the production of the 800thecard.com,"Meet Ellen's Animals" microsite, while on contract with Visual Goodness. Creative Direction, Mark Rosal. 3D/Compositing, Vincent Mei.






"77 spaces" Print Series
Art direction and design for a medium format three piece print serires.

View work






HP Event Invite
Created artwork and designed the invite for a tech event HP was holding..







Artist Microsites: Hart & Sol, bassDfiler, dj evolve
Three microsites for various music projects.

View Hart & Sol
View bassDfiler
View dj evolve






Leisure Theory T-shirts
A six-piece series of t-shirts I designed for a small up-and-coming t-shirt label.






"Rap Chick Search" Logo Design
Identity for a new reality TV show pitch by Craig Koven and Marley Marl. Bumpers in development.




For additional work & music related projects please also visit: bottomlineinc.org | from0.net | leisuresquad.net | invisiblecircus.com
For social stuff please also visit: http://www.behance.net/leisuretheory | http://www.linkedin.com/in/nikossola
Featured in: Projekt 30 | Computer Love | Digital Art Served | E-Project Vol. 2 and more.