Soprano's Ultimate Hits Game
Agency: Deep Focus
Contract ACD/AD at Deep Focus. We created a "Solve the Hits" game for the HBO show, The Sopranos.

Visit site







Resident Evil: Extinction

Agency: Deep Focus
While on contract with Deep Focus as a Senior Art Director, I concepted and designed the campaign surrounding the DVD release of the this installment of the Resident Evil franchise. The campaign included a site for the DVD, a series of rich media banners driving users to the site and an email blast.Additionaly, I created original art work which dictated the look and feel of the campaign.

View email
View site






Alien Vs. Predator: Requiem DVD Release Site "Autopsy" Game Pitch
Agency: Deep Focus
Concepted and designed an interface for a game in which the user disects various creatures from the Alien Vs. Predator Requiem film for the DVD release this spring. Users must locate and remove various foreign elements from carcuses and then solve the mystery of their deaths. Contracted as a Senior Art Director at Deep Focus.







Murmur Flyer and Logo Design
Art direction and design for a weekly NYC acoustic event.






Gargoyle

Agency: Deep Focus
While on contract with Deep Focus as a Senior Art Director, I created pitch graphics for various web games as well as experiences for the popular book. On the left is a concept for an artist's sketchbook containing user-based artwork of their interpretation of elements of the book.







Loud Records MC Battle Community Site Pitch
Agency :Light Switch Advertising
Art Direction. Designed a logo and site for Loud Records MC Battle and community hip hop site pitch.






Samsung Instinct
Agency: Digitas
Production: Bajibot
As an Associate Creative Director I designed and lead a team in building the Samsung Instinct site for Samsung STA, North America. In addition to the site, I lead the creative for the entire online campaign which included a game experience in a rich media banner.

Visit Archived Site






Samsung Glyde
Agency: Digitas
Production: Bajibot
As an Associate Creative Director I lead an internal design team and a production team in building the Samsung Glyde site for Samsung STA, North America. In addition to the site, I lead the creative for the entire online campaign which included a "Space Invaders" game in a rich media banner.

Visit Site






Deep Focus Redesign Pitch
Agency: Deep Focus
During discussions with Deep Focus, I proposed a redesign that would focus on clients and work. Given the climate at the time, they weren't ready to pursue an over haul of their site. The work was enjoyed and appreciated, and despite it not moving forward, the experience was invaluable. Determing priority, structure and usabilty on a site of this size was an excellent exercise.

View comp






Stop-Loss Teaser Site

Agency: Deep Focus
While on contract with Deep Focus as a Senior Art Director, I worked on the design for the Stop-Loss teaser site. Adhering to the dirty, grungy style dictated by the key art, I created additional graphics for the video player and other elements as well.

View comp
View site






Discover Cards Jumbotron Animations
Agency: Visual Goodness
Client: Discover Card
Art Direction. Designed and animated two 15-second New Year's Eve animations for the Times Square jumbotron.

View animation 1 (qt. 2.2 mg)
View animation 2 (qt. 0.7 mg)






Desolate
Commissioned print. 22" x 15" cmyk.





uDate.com site pitch

Contracted as a Senior Art Director at HANFT Raboy I concepted and designed homepage comps to pitch to the British dating service, uDate.






Logo/Title Treatment Animation
Agency: Deep Focus
While on contract with Deep Focus as a Senior Art Director, I created a logo and title-treatment storyboards for a faux TV show animation that was part of a pitch.






Break Into the Music Identity

Identity pitch for a music festival project designed to help college students get into the music business.





aLoft teaser site pitch

As an Art Director at RDA International I concepted and designed a teaser site to promote the launch of W's latest hotel "aLoft". The concept centered around the notion of heavenliness and aLoft being a cut above the rest. The demo was built by Cully Hartnett.

View flash






Guiding Light
Agency: Deep Focus
While on contract with Deep Focus as a Senior Art Director, I created the orginal art work for the main menu of the new Guiding Light TV soap opera web site. It consisted of composite artwork for a ficticious town in which the the series is set. If you click through the comps, you can view the progression as the composite dveloped.

View artwork
View site






Roc's New Generation Tour & Sweepstakes Site

Designed and built online campaign for "Roc's New Genertaion Tour & Sweepstakes" on BET.COM.

View flash






BET Discover Music: dwele

Designed and built online campaign for dwele's "Discover Music" on BET.COM.

View flash






BET TRANSMISSION: Lil' Kim
Designed and built online campaign for Lil' Kim's "Transmission" on BET.COM.

View flash






"Black Asia" Site Pitch
Creative Direction and design for NYC-based hip-hop group, "Black Asia."






BET TRANSMISSION: Trina
Designed and built online campaign for Trina's "Transmission" on BET.COM.

View flash






Trina's Live the Glamorest Life Contest Site

Designed and built online campaign for "Trina's Live the Glamourest Life Contest" on BET.COM.

View flash






LoJack Interactive Pitch (homepage, secondary page, logo animation)
Agency: Merkley + Partners
Art Direction, design and animation for tissue session.

View animation






"I disintegrate" Commisioned Print
Commisioned to create a large print for a recording studio.






MOTOCROSS MANIA 3 Game Site
Designed and built 2k Games' "MOTOCROSS MANIA 3" official game site

Visit site






Leisure Theory Print Series & Site
Created a series of large format prints and built a site to showcase the work.

Visit site






Intel Banners
Agency: MRM
Production: Visual Goodness
Art Direction for the production of a series of banners while on contract with Visual Goodness. The banners feature sophisticated levels of interaction including out-of-banner tracking. Creative Direction, Mark Rosal. 3d by Vincent Mei. Producer, Agi Szelestey.






MsDonald's Go Active Redesign
Agency: Marsteller
Art Direction for the the redsign of McDonald's" Go Active" web site. The creative took a playful leap, aiming at a younger audience and their families. In the end, the demographic was innaccurate and a different, older tone prevailed.







Leisure Theory Promotional Poster
Promotional Poster and inspiration for a small line of leisure theory t-shirts.






Imperia Site Pitch
Agency: RDA International
Original concepts pitched to Imperia. Also developed animation for the final online version.






SONY SXRD Site
Agency: RDA International
Designed and built a site for Sony's high definition projector.

View archived site






Rush Mobile Logo & Site Pitch
Original concepts pitched to Rush Mobile. Animation work for final online version.

View animation






Nivea for Men Minisite
Agency: RDA International
Designed and built a minisite showcasing Nivea for Men's line of bathroom products.

View archived site






Sony Cinealta Site Pitch
Agency: RDA International
Original concepts pitched to Sony for their high definition line of filmaking equipment.






NIVEA Age Defying Moisturizer Minisite

Agency: RDA International
Designed and developed a minisite showcasing "Age Defying Moisturizer Lotion," mirroring the aesthetics of the TV campaign.

View version 1 (archived)
View site






W Hotels "White Card" Creative
Agency: RDA International
Developed the concept and creative for the W Hotels' premier "White Card" service site. Site was produced at RDA.

View site






Starwood Hotels: Centralized Marketing Delivery Conference Animation

Agency: RDA International
Production: Tronic Studio
Art directed the creative and managed the production team.

View animation (qt. 3.4 mg)






Starwood Hotels: Starwood Preffered Guest Conference Animation
Agency: RDA International
Production: Eyad
Art directed the creative and managed the motion graphics artist.






Invisible Circus Site
Designed and built artists' site..

Visit site






J River Windows Media Player Skin
Designed a window's media player skin for a J River online music initiative.






BET Spring Bling Minisite
Designed and built a minisite for BET's Spring Bling week in Florida.

View archived site






NCBA Newsletter
Agency: Marsteller
Designed a "home cooking" - themed newsletter for the National Cattlemen's Beef Association.






McDonald's Trivia Game
Agency: Marsteller
Designed and built a trivia game for Mcdonalds GoActive site.

Play game






Old Navy's flipahead.com
Agency: Marsteller
Worked on initial concepts and developed icons, backgrounds and animations for both the final site and the mixer game.

View site






"Eye Didn't Know That" Exhibit Kiosk & Site

Agency: Marsteller
Designed and built the children's science museum interactive kiosk exhibit and its online component for Transitions-brand lenses.

Visit site






Splinter Cell IV: Sweepstakes Game Site
Agency: RDA International
Clients: NIVEA for Men, Norelco & Ubisoft
Art direction, animation and design for Splinter Cell IV sweepstakes game. Users solve an agent assination mystery game and enter to win prizes in a sweepstakes. Site also features Splinter Cell IV game content and information.

View site






Leisuresquad Site
Art direction and design. Personal site showcasing artwork inspired by the format that new media and the internet provide.

View site






Inamorata Flyer and Logo Design
Art direction and design for Playlist Music Group's event, "inamorata."






L.E.S. LIVE Logo Design
Art direction and design for Playlist Music Group's weekly NYC rock event.






AMEX, 800thecard.com: Meet Ellen's Animals
Agency: Digitas
Production: Visual Goodness
Art direction for the production of the 800thecard.com,"Meet Ellen's Animals" microsite, while on contract with Visual Goodness. Creative Direction, Mark Rosal. 3D/Compositing, Vincent Mei.






"77 spaces" Print Series
Art direction and design for a medium format three piece print serires.

View work






HP Event Invite
Created artwork and designed the invite for a tech event HP was holding..







Artist Microsites: Hart & Sol, bassDfiler, dj evolve
Three microsites for various music projects.

View Hart & Sol
View bassDfiler
View dj evolve






Leisure Theory T-shirts
A six-piece series of t-shirts I designed for a small up-and-coming t-shirt label.






"Rap Chick Search" Logo Design
Identity for a new reality TV show pitch by Craig Koven and Marley Marl. Bumpers in development.




For additional work & music related projects please also visit: bottomlineinc.org | from0.net | leisuresquad.net | invisiblecircus.com